Rebranding of VIM logo to communicate our Values better​

by Chris Lee Susanto 

21 June 2022

VIM value investing mentorship


1. Font type to evoke a feeling of kindness, genuine and friendly

VIM/Value Investing Mentorship™ is an investment education company that wants to differentiate itself by being kind, genuine, and friendly in educating our students on how to analyze and invest in publicly listed stocks.

Simply put, we want to teach our students “how to fish” (acquiring a lifelong skill of investing and making decisions on their own) instead of “getting the fish” (getting stock tips), which is very dangerous.

Most importantly, we are very sincere at VIM in teaching and growing with our students over the long term. Our focus is not on the size of the community but on the quality of learning we can bring to the community.

vim value investing mentorship

2. The arrow in “I” stands for Growth

The arrow in “I” stands for Growth through learning. And the emphasis on that being in the word “I” also reflects the high-touch nature of Mentorship learning in VIM.

We focus on not just knowledge but the application of that knowledge through a learning group of 1 to 1 or in small groups of no more than 3.

Because in VIM, every single student matters.

3. Colour choice represents intelligence and prestige

The two primary colors I decided on for VIM are medium-dark shades of green cyan and yellow gold.

The gold is the same as the previous VIM logo; it evokes prestige, but the green is now more subdued, and I feel it communicates more intelligence.

As VIM is a private learning program, I want it to have the prestige feeling combined with a strong focus on intelligence to represent continuous learning and Growth.

vim value investing mentorship

Image from VIM website as of 21 June 2022

In summary

We hope the new VIM logo will better communicate my vision with VIM- creating a high-quality community of kind, genuine and friendly investors to learn and grow with over the long term.

You can find out more about us at www.VIM.sg.


The information provided is for educational and general information purposes only and is not intended to be personalized investment or financial advice. We make no promises as to the accuracy or usefulness of the information we present.

Important: Please read our full disclaimer.

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Chris Lee Susanto

Chris Lee Susanto

Co-Founder of Evergrow Fund, Founder of Re-ThinkWealth.com, and Founder of Value Investing Mentorship Club®.

Chris started investing in stocks early at age 21 and is a big proponent of business-like stock investing – a mixture of both value and growth investing. He invests in companies where there is value to be found (as long as it is still within his circle of competence), be it a turnaround, depressed, value, or quality growth company (compounders). He either buys the stock outright or he profits through selling put or selling call options – or buying call options (buying and selling options are especially dangerous for those who do not know how to properly execute them).

Some of the places where Chris has been invited to speak or has added value as a mentor or writer include Singapore Polytechnic, SMU Institute of Innovation and Entrepreneurship (IIE), Seedly TV, Dollars and Sense, The New Savvy, Value Walk Blog, Investment Moats, NUS Tembusu College, NUS Investment Society, CGS-CIMB Singapore, Singapore Financial Conference by NTU IIC, The Financial Coconut Podcast, Money FM 89.3 and Internationally in Myanmar.

He is also a practitioner of Transcendental Meditation and Mindfulness practice. He also advocates regular exercise, enough sleep, and nutritious food as part of our lifestyle as an investor so that we can see things with a clearer lens and not be “caught” due to ignorance.

To find out more about VIM, click here.

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